In this episode of The Real Build, I wanted to talk about a topic that many businesses have to deal with regularly: how going with the lowest price isn’t always the right choice to make. This is big in the building industry. Many customers choose to look at the price and not pay attention to things such as reputation, quality, details, and overall features.
I personally have lost potential customers due to price because they didn’t look deeper into the product they were actually getting or the overall value.
I want to talk about why the lower price isn’t always the best choice.
A lot of the time, the lower price will get the job. This has happened to me many times, and I’m sure to other builders as well.
However, in construction, the lowest price is not the best route to go. Unfortunately, a lot of people have had to learn this the hard way. Cheaper isn’t always better.
You pay for what you get.
Here are a few things to consider when looking at cost before selecting a builder:
1. If the price is dramatically lower, something is more than likely missing. It doesn’t add up…
2. Do your comparisons – feature sheets, price sheets, allowances, etc.
3. How long will it take to build?
4. Quality and detail do matter, such as what materials are they using. Most people don’t know how to judge this. If the builder showcases the materials used upfront, pay attention.
5. Punch outs and follow up after the project.
6. Jobsite management is key.
7. Look at their current jobs and how fast they are moving. Are there workers there consistently?
8. Reputation does matter.
9. The connection does matter.
10. In the end, we are not meant for everyone.
As always, thank you for listening!
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