In Episode 214 of The Real Build Podcast, host Bill Reiman sits down with world-renowned business strategist and author Lior Arussy to unpack what it truly means to build a company rooted in purpose, value, and culture. Broadcasting all the way from Switzerland, Lior shares how he’s helped over 400 major brands transform through strategy, customer experience, and internal accountability.
One of the episode’s biggest takeaways: true customer experience isn’t about smiling—it’s about consistently delivering more than expected. Lior emphasizes that mediocrity leads to price fights, while exceptional service builds loyalty and referrals.
From firing the wrong clients to standing firm on value rather than discounting price, Lior dives into real examples of transformation, including helping a UK insurance firm save 5,000 jobs through a strategic shift in mindset and action.
He also discusses why culture is what happens when leadership leaves the room—and how leaders must lead by example, sharing real stories that define standards and empower employees.
“Don’t set aggressive growth goals. Set aggressive value goals,” Lior says. “If you create massive value, the growth will follow.”
Lior’s new book, Dare to Author, challenges professionals to take ownership of their life stories and use their past experiences as tools for future growth.
If you’re an entrepreneur, team leader, or builder looking to level up your leadership and client experience, this episode is packed with wisdom, strategy, and heart.
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🎙️ In this episode, we cover:
- Why most businesses refuse to take true accountability
- “Culture is what happens when you leave the room.”
- What to do when mistakes happen — and how to rise
- The real difference between the right and wrong customer
- Why you don’t need aggressive goals — you need aggressive value
- How to assess customers, share better stories, and drive results
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📘 Learn more about Lior:
Visit: www.strativity.com
Get the book: Dare to Author!